The Cowgirls of Color commercial for Ford’s “We The People” campaign.

Initially, Diego had brought us on as 2nd unit for his Ford 2018 "We The People" Campaign. As the shoot progressed our role increased, with the agency and client giving us multiple scripts to shoot, and building out our vignettes as short documentaries. This was a commercial that ended up coming out of it.

This story is on a few of the Cowgirls of Color (Kisha "KB" Bowles, Sandra "Pinky" Dorsey, and "Bam Bam") and highlights their strong resilience in the midst of their unique set of challenges in rodeo riding.                                                     

directors: Diego Contreras, tao/s
Directors of Photography: guillermo garza, jared fadel

Producer: Jonathan Dawes
Production Designer: John Hammer

Production Company: RESET
Managing Director: Dave Morrison
Executive Producer: Deannie O’Neil
Production Supervisor: Grace Campos
2nd Unit Producer: Isabel Machrone
Casting: Wendy Green @ Outcast
1st AD: Aaron Paulson
2nd Unit 1st AD: Lee Blaine

Editor: JC Nunez

Aerial Footage (Utah): Chris Jordan @ Skycandy
Pursuit Car: Pursuit Systems

Ford Agency: GTB
CCO: Tito Melega
CD: Matt Soldan, Eric McClellan
Creatives: Dan Weber, Dana Satterwhite, Einar Orn
Agency Producer: Adam Simmons